Imagine walking into a store and instantly recognizing a brand—not by its logo, but by its signature scent, soundtrack, or even the texture of its packaging. That’s sensory marketing at work. By engaging multiple senses, brands can build deeper emotional connections and create lasting memories with consumers.

In this blog, we’ll break down what sensory marketing is, why it matters, and highlight some standout companies that use it to their advantage.

What is Sensory Marketing?

Sensory marketing is a strategy that targets the five senses—sight, sound, touch, taste, and smell—to influence consumer perception, behavior, and loyalty. Research from the Online Marketing Institute claims that media appealing to more than three senses can increase brand impact and engagement by over 70%.

Why It Works:

• Engages the emotional brain, not just the rational one
• Creates memorable, immersive experiences
• Builds brand identity beyond visuals
• Triggers nostalgia and familiarity, influencing purchasing decisions

Top Brands Crushing Sensory Marketing

1. Apple (Sight + Touch + Sound)

Apple is known for sleek product design, but it goes further:

• The unboxing experience is clean and deliberate, evoking anticipation.
• The tactile feel of the packaging and smooth material finishes emphasize luxury.
• Even the subtle keyboard clicks and Mac startup chime are intentionally designed.

"Design is not just what it looks like and feels like. Design is how it works." —Steve Jobs

2. Starbucks (Smell + Sound + Sight)

Starbucks turns every location into a sensory experience:

• The smell of freshly brewed coffee hits you immediately and is consistent globally.
• Each store has curated playlists that match the brand’s relaxed vibe.
• Their use of earthy, neutral colors creates a calm, cozy visual environment.

This multisensory approach enhances customer satisfaction and fosters brand loyalty. ​

3. Singapore Airlines (Smell + Touch)

The airline developed a custom scent called “Stefan Floridian Waters,” which is used in hot towels, cabins, and even flight attendants’ perfume. The goal? Create a consistent, calming olfactory memory.

They also invest in high-end fabric textures for seating and uniforms, reinforcing luxury through touch.

4. Cinnabon (Smell)

Cinnabon’s business model is built around scent marketing:

• Stores are often located in malls, but ovens are strategically placed at the front so the sweet, cinnamon aroma wafts out.
• This tactic triggers hunger and nostalgia, drawing in foot traffic.

“We intentionally build our stores so that the smell hits you.” —Kat Cole, former President of Cinnabon

5. Coca-Cola (Sound + Sight + Touch)

From the sound of a bottle opening to the iconic red and white branding, Coca-Cola is a master of multi-sensory branding:

• Their glass bottles have a distinctive contour shape that makes them recognizable by touch alone.
• Ads often include the fizzy sound and refreshing imagery of soda being poured over ice—instantly triggering thirst.

How You Can Use Sensory Marketing

Even small businesses can tap into the sensory game:

• Use a signature scent in your boutique or office.
• Curate a Spotify playlist for your brand vibe.
• Invest in tactile packaging that feels luxe or eco-friendly.
• Trigger taste at events with free samples or brand-aligned snacks.

Turn Senses into Sales

Sensory marketing goes beyond flashy visuals—it's about creating memorable, emotional brand experiences. When you trigger multiple senses, you're not just selling a product, you're inviting consumers into a world that feels familiar, comfortable, and uniquely yours.

Whether you're a retail giant like Apple or a small Etsy seller, engaging the senses is one of the most powerful tools you can use to connect with your audience.