Sophia Hickey

As a creative strategist with a passion for authentic storytelling, I specialize in creating engaging, high-performing content for Health & Wellness, Fitness, and Self-Care brands. Based in Salt Lake City, I combine my lifestyle as an honors student at the University of Utah with my love for outdoor activities, beauty, and fitness to craft unique, relatable content that resonates with younger audiences, particularly college students and Gen Z consumers. With experience creating organic and paid media for Ecomm, service-based, and SaaS brands, I’ve helped transform sales by improving engagement and conversions through customer-centric content. I’ve worked extensively with top brands to produce real, relatable, and on-trend content that highlights the importance of authenticity in today’s digital landscape. My lifestyle plays a huge role in the creative ideas I bring to the table: I travel frequently, enjoy the outdoors through skiing and hiking, and maintain a healthy lifestyle with my Bernedoodle puppy, Bentley, by my side. I’m also actively involved in my sorority, Chi Omega, and support causes that reflect my values. These elements, coupled with my love for wellness trends, beauty, and fitness, make me a versatile content creator. With my ability to blend my personal experiences into compelling brand stories, I create content that connects with audiences and encourages them to take action. Whether it’s highlighting a product’s functionality, showcasing its appeal to active college students, or emphasizing clean ingredients for conscious consumers, I know how to align a brand’s message with what resonates most with today’s audience.