Maddi Lane

I've gained experience in social media strategy, social media & influencer management, and brand ambassadorships. I currently make weekly video content as an influencer for the local NC startups Shipp Dating and Speedi Delivery. My most significant experience as a Social Media Consultant for the as seen on Shark Tank startup Wild Earth has allowed me to recruit influencers to create organic content for TikTok, Instagram and Meta, lead weekly content strategy meeting with influencers and managed posting schedule across platforms, and develop creative ad briefs, from visual concepts to written copy, for Meta to increase social media engagement, with several videos reaching over 1M views on Instagram Reels. Previously, as the VP of Marketing & Creative Strategy for a Chapel Hill Startup called The PITCH, I created social and email marketing campaigns for various sectors of the business, including event, food and beverage and marketing services, I planned and facilitated lifestyle and product photoshoots with various local brands to capture professional photo and video content in the studio spaces, I edited original photo and video content using CapCut, Premiere Pro, Canva and Adobe Creative Cloud, and I managed the posting of photo and video content on multiple channels, including TikTok and Instagram. I've also worked for a creative agency that leveraged micro-influencers and created partnerships with significant brands like Reebok and Liquid IV. There, I was an influencer and created photo and video content for both brands to repurpose for their socials and website.