Customers & Case StudiesOpal Camera Achieves 3.72 ROAS and Reduced CPR by 57%
About
Opal Camera is a technology brand committed to revolutionizing the way people communicate and create through high-quality webcams designed for professionals. Based in the United States, Opal Camera focuses on delivering cutting-edge camera technology directly to consumers, providing superior video quality for remote work, content creation, and virtual communication. The company aims to expand its market presence through innovative digital marketing strategies and a strong emphasis on user experience.
Industry
Technology
Campaign Type
Conversions
Website
www.opalcamera.comJoin Vidovo and get connected with top creators.
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Challenge
Opal Camera struggled to find high-quality, performing content for their paid media campaigns. They tried several platforms but couldn't source creators who could produce videos that highlighted their products' unique features. This inconsistency in content led to uneven campaign results and made it difficult for them to get the most out of their advertising budget.
Solution
Using Vidovo’s campaign feature, Opal Camera connected with creators who delivered premium, on-brand content. These creators helped Opal consistently produce high-quality videos that matched their marketing vision and goals. This new approach helped boost the effectiveness of their paid media, leading to better reach and engagement while following their ethos. Creatives produced from Vidovo outperformed their past approaches to generating content.
Results
3.72 ROAS
Opal Camera saw a strong return on ad spend, achieving a 3.72 ROAS, which significantly improved their campaign performance.
500,000+ Impressions
The enhanced content led to over 500,000 impressions, expanding Opal Camera's reach and increasing brand visibility across platforms.
57% CPR Decrease
CPR decreased heavily, enhancing overall efficiency.