Customers & Case StudiesNUFYX Achieved 3x ROAS and Cut CPC by 40% with UGC Campaigns
About
NUFYX, headquartered in Los Angeles, is a health and wellness company specializing in nutritional supplements. Founded in 2020, they focus on sustainability and high-quality ingredients, with their flagship product being the Heavenly Protein® Powder made from American-grown peas.
Industry
Health & Wellness
Campaign Type
Brand Awareness
Website
www.nufyx.comJoin Vidovo and get connected with top creators.
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Challenge
NUFYX faced challenges in content creation, lacking a clear and streamlined way to manage user-generated content. Their manual process for reaching out to influencers was time-consuming and expensive, often leading to inconsistent content quality. They needed a way to scale content production that aligned with their brand, without long negotiations or high costs.
Solution
Vidovo's Fully Managed Service provided NUFYX with an efficient, hands-off solution. By running managed campaigns, NUFYX received high-quality content from a wide range of creators, without needing to handle the details themselves. This approach helped them get more consistent content that worked well for their brand, improving their marketing efforts.
Results
3X Return on Ad Spend
NUFYX saw a 3X return on ad spend, outperforming their previous average and helping them maximize their ad budget.
CPC Reduction of 40%
Ads created with Vidovo’s content reduced NUFYX's cost-per-click by 40%, making their campaigns more cost-effective.
2.37% CTR
NUFYX's ads achieved a 2.37% click-through rate, surpassing their previous average and driving more traffic to their landing pages.
Vidovo has completely changed our approach to marketing. We've tripled our ROAS and cut our CPC by 40%, all thanks to their high-quality content and white-gloved service.
Amanda Smith
Co-Founder & CMO