Introduction
We’re thrilled to spotlight Vanessa, a powerhouse UGC creator who has collaborated with hundreds of brands and achieved incredible success. In just six months on Vidovo, Vanessa has earned over $10,000 - showcasing her talent and dedication. Here’s her journey, filled with insights, tips, and inspiration for creators looking to follow in her footsteps.
Questions & Answers
What’s your story?
Vanessa: Literally, I just saw an Instagram video randomly while I was bored on Christmas break. I thought, hey, I have the time over Christmas break to explore this. Why not?
I was in the last year of getting a marketing degree + already had a part-time marketing job. I knew I had the potential marketing-wise, and I was always fascinated with the influencer industry.
Where do you get your creative spark?
Vanessa: Scrolling. Lol. I learn SO much from just being a mindful content consumer. If I’m gonna do it, I might as well be constantly learning from it and what makes content perform well.
I also feel very inspired by the world around me. I’ve had some shower thought content ideas, and because I’m passionate about the process, I feel like sometimes the ideas simply appear when I’m just living my life.
What’s your hot take on UGC right now?
Vanessa: UGC is not just some quick money scheme. It IS good money, but it’s like any business or career in some ways. To play the long game, it takes real skill, time, energy, and momentum.
I’ve seen hundreds of abandoned TikTok accounts of UGC creators who were probably told that, but that’s not the reality.
However, it is SO rewarding.
What’s in your content toolkit?
Vanessa: Oooohhh I love this.
- Video Editing: CapCute duh
- Organization (honestly need to do WAY more):
- Notion for segmenting brand collabs & scripts, brainstorming
- Motion for scheduling my hours & days out
- Good calendar for mapping months of collabs
- Google Sheets for tracking income
- Photo Editing (I do a lot of photography collabs): Tezza!
As for hacks, I actually save Instagram videos in folders quite a bit to research what’s performing well or other hacks that would help me!
If you had to start all over again, what would you do differently?
Vanessa: I would stop trying to be perfect. Ad performance isn’t always about perfection, and deciphering the little things that make the ad perform isn’t always aesthetic.
How do you deal with creative burnout?
Vanessa: Taking time off. There’s no other way. I’ve hit that wall SO hard before, but you’ve just got to schedule stepping back to prevent that burnout!
What’s been your favorite brand collaboration so far?
Vanessa: One of my biggest projects was with the agency Admisfits, and I was so giddy when I first landed a big project with them as it was the beginning of where my UGC trajectory took off. It was so surreal!
That project ended up earning the brand almost one million in gross revenue, and that is my proudest stat to date.
I have loved working with Physician's Choice for photo collabs because photos are such a fun avenue of UGC, and they’re awesome to work with. :)
What advice would you give to creators trying to reach their first $1,000 on Vidovo?
Vanessa: Have good content. In the end, that’s what matters. Do everything in your power to improve your content, and you’ll be set!
How do you see UGC fitting into your long-term plans?
Vanessa: When I first started, I really envisioned helping my husband and I build our house and jumpstarting our lives together. Now, I really see this as a huge part of my life and can’t imagine giving it up anytime soon!
I think for the future, I would love to scale this business even further and allow it to propel other businesses and investments! Maybe even become an influencer too? That would be awesome.
Closing
Vanessa’s journey is a testament to the power of creativity, persistence, and seizing opportunities. Her success on Vidovo showcases what’s possible for creators who are passionate about their craft and committed to delivering value.
Whether you’re just starting out or looking to take your UGC game to the next level, Vanessa’s story proves that with the right platform and determination, the possibilities are endless. We can’t wait to see what she achieves next!
